Hook & FadeHook & Fade

Virtual Golf Studio in Madison

service culture, premier experiences

Who We Are

Run by Madison local Hosung Shin, at Hook & Fade our goal is to make it easy for anyone to try their hand at golf. Our top of the range Golfzon simulators, comfortable lounge, and wide range of beverages on offer will ensure you and your friends can relax and reconnect as you escape from the world for a few hours.

We'll provide the clubs, the gloves, the balls, the course....All you need to do is swing!

A Team of Coaches that get results, consistently

Hook & Fade


Individuals need a chance to disconnect, while having the opportunity to connect with friends. The stylish, comfortable destination of Hook & Fade gives adults a place to rediscover friends and themselves while enjoying specialty cocktails, fine wines or craft beer. Each room features the latest golf simulator technology to test your hand at the game, without walking for miles on a hot, sticky course.

Everything You Need To Take Your First Swing

Exclusive Member Benefits

Free Gear Provided With Booking

Free Downtown Parking

Smartly nestled in The Pressman building, we are steps away from the Capitol, Park Hotel, Tornado Room, and Wonderstate Coffee.

No worries about parking as we are just above the largest garage on the Square, with free parking available. Opening Hours: Sun - Thurs 10am - 10pm Fri/Sat 10am - midnight

113 S Hamilton St, Madison, WI 53703
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At Hook & Fade, friends can connect with each other and escape to a comfortable world centered around them...with a selection of quality beverages always available.

Click here to reserve your tee time now
Click here to reserve your tee time now
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